China Construction machinery industry how to get rid of the big and not strong current situation

China is a big country of construction machinery manufacturing, but it is not a powerful country. China's production of construction machinery has accounted for half of the world's total output of construction machinery, but some high-end equipment and the international advanced enterprise products, there is still a large gap. So, "made in China" construction machinery really mean what quality? How to "made in China" construction machinery in the international status and image? China Construction machinery industry how to get rid of the big and not strong situation?

Status: big and not strong
China Construction machinery manufacturing enterprises have shouted for many years, "to create a world-class brand," the slogan, but the status quo is not satisfactory, the crux of what?

In this regard, Chen Xiaofei, vice president of ZOOMLION, said, made in China in recent years, mechanical products can be sold overseas, has shown that the quality of China's machinery products has been recognized by the world. Relevant data show that China's construction machinery sales and sales have leapt to the first place in the world, is expected to 2012 in China Construction machinery industry sales and sales growth rate will be above 30% and exports is expected to reach $85 billion to 90 billion dollars.

September 28, 2009, ZOOMLION signed a merger agreement with the Italy CIFA company. Now look back, a lot stronger than the CIFA of the European companies are due to the 2008 world financial crisis has closed down. Although there are risks in the process of overseas mergers and acquisitions, but Chinese enterprises going out is inevitable. In addition, through cooperation with foreign companies, China's status in the world has been promoted.

China Construction Machinery Industry Association Secretary General Su Zimeng said that China Construction machinery enterprises to enhance the ability of independent innovation. Central issued a lot of engineering machinery industry related to the 12th Five-Year plan, if these plans can be implemented, will promote the construction of China's construction machinery enterprises to upgrade. In addition, at present, the development of bad engineering machinery enterprises mainly because of the hydraulic system and engine problems, because these parts require enterprises in precision casting and machining has a strong ability. Of course, this is also related to the overall level of the country's basic industry. A hydraulic valve consists of more than and 400 parts, the United States, Japan and other countries in the country will be able to assemble, but we can only rely on imports. At present, countries called for the development of "Three Basics industry" (basic pieces of machinery, basic manufacturing processes and basic materials industry), if the above policy can be implemented, foundation industry of our country will step on a new stage, China's engineering machinery products and foreign developed countries products between gap will become smaller and smaller.

Detective: what is the crux of the problem
"Made in China" engineering machinery products to transform into "China made, China to create" the construction machinery products, must take the road of overseas mergers and acquisitions?

Chen Xiaofei said, construction machinery enterprises in the process of transformation will certainly encounter a lot of difficulties. Single from the point of view of mergers and acquisitions, many Chinese enterprises to go out in the end, the success of the case is very few. The two parties must be able to identify with each other's culture, business management philosophy. China Construction machinery enterprises must take the road of internationalization, which is no doubt, but also must face the difficulties faced in this process, and the early to learn how to solve the problem.

Key technology and equipment office of the State Council, former deputy director of the Bi Xin Dong believes that in the past, China Construction machinery industry development mode and existing problems. At that time, in order to ensure the reliability of the whole machine, using the international procurement approach, making some of the key components of the lack of R & D strength. Localization is a goal, but not 100% localization, we pursue the goal should be not controlled by others, the country needs the equipment we can design and manufacturing.
In this regard, Su Zimeng said that in the future, China's demand for construction machinery products will not be reduced. China's urbanization rate continues to improve, continue to promote the construction of infrastructure, accelerate the development of the Midwest, these are the construction machinery industry is a good opportunity for development.

Transformation: to seek international development
Recently, Sany and other enterprises began to frequent in overseas mergers and acquisitions, China Construction machinery enterprises "going out" development, have shown what new trends and characteristics? China Construction machinery industry is not possible with caterpillar is similar to the high profits of multinational company? In the field of engineering machinery "made in China" products in the future can have their own distinct characteristics?
In this regard, Su Zimeng said that China's construction machinery manufacturing enterprises in overseas mergers and acquisitions has just begun, for Chinese enterprises, to the international, to achieve the development of globalization is an inevitable choice. Current overseas mergers and acquisitions are horizontal, and concentrated in the field of their own familiar. First in their own familiar with the field of development, to achieve strong alliances, and then consider the cross industry, cross sector mergers and acquisitions.

Bi Xin Dong believes that equipment manufacturing industry not only to bring, but also "going out"; it is necessary to localization, to internationalization. In a word, to "others" as the goal.

Su Zimeng said that at present, China's enterprises in the construction machinery industry integrity has been very high, Chinese equipment in the market, "people do not stop", through the market test, such equipment can be used in any country. High cost of Chinese products, some foreign companies in the high-end equipment is strong, but we have a strong strength in other areas.